Dance Company
Dance Company
Dance Company is a record label dedicated to reviving the infectious energy of 80s nostalgia and Italo house. With a focus on retro aesthetics and vintage influences, the label blends past and present, bringing classic sounds to a new generation of dance music lovers. To reinforce this identity, we were tasked with creating a visual brand that felt instantly familiar yet fresh—tapping into the golden era of VHS culture
Dance Company is a record label dedicated to reviving the infectious energy of 80s nostalgia and Italo house. With a focus on retro aesthetics and vintage influences, the label blends past and present, bringing classic sounds to a new generation of dance music lovers. To reinforce this identity, we were tasked with creating a visual brand that felt instantly familiar yet fresh—tapping into the golden era of VHS culture
Client
Dance Company
Dance Company
Deliverables
Logo Design Graphic Design Video Editing Animation
Logo Design Graphic Design Video Editing Animation
Sector
Music
Date
April 2022
"Where have I seen that before?"
"Where have I seen that before?"
For the graphic design, we developed a logo inspired by classic 80s VHS branding, offering a playful yet authentic nod to the era. The vinyl sleeve artwork and event posters were crafted using VHS glitches, nostalgic typefaces, and bold retro elements, ensuring every piece felt like a true throwback to the dance culture of the time. These visuals not only captured the spirit of Dance Company but also created a strong, cohesive aesthetic across all physical and digital assets.
For the graphic design, we developed a logo inspired by classic 80s VHS branding, offering a playful yet authentic nod to the era. The vinyl sleeve artwork and event posters were crafted using VHS glitches, nostalgic typefaces, and bold retro elements, ensuring every piece felt like a true throwback to the dance culture of the time. These visuals not only captured the spirit of Dance Company but also created a strong, cohesive aesthetic across all physical and digital assets.
Analog Aesthetics for a Digital World
Analog Aesthetics for a Digital World
To further bring the brand to life, we designed a video ident that mimicked the grainy, distorted look of old VHS recordings. This ident serves as a signature element for Dance Company, reinforcing the label’s identity across music videos and digital marketing, instantly evoking memories of classic dance music broadcasts.
To further bring the brand to life, we designed a video ident that mimicked the grainy, distorted look of old VHS recordings. This ident serves as a signature element for Dance Company, reinforcing the label’s identity across music videos and digital marketing, instantly evoking memories of classic dance music broadcasts.
Client Praise
Broadus perfectly captured our vision, creating a brand identity that feels authentic to the era while remaining distinctive and impactful. The attention to detail in the design and video work has been outstanding, and we’re extremely pleased with the results
Broadus perfectly captured our vision, creating a brand identity that feels authentic to the era while remaining distinctive and impactful. The attention to detail in the design and video work has been outstanding, and we’re extremely pleased with the results
Eddy Osborne
Eddy Osborne
Like What You See?
Let's work on something great
Like What You See?
Let's work on something great
Dance Company
Dance Company is a record label dedicated to reviving the infectious energy of 80s nostalgia and Italo house. With a focus on retro aesthetics and vintage influences, the label blends past and present, bringing classic sounds to a new generation of dance music lovers. To reinforce this identity, we were tasked with creating a visual brand that felt instantly familiar yet fresh—tapping into the golden era of VHS culture
Client
Dance Company
Deliverables
Logo Design Graphic Design Video Editing Animation
Sector
Music
Date
April 2022
"Where have I seen that before?"
For the graphic design, we developed a logo inspired by classic 80s VHS branding, offering a playful yet authentic nod to the era. The vinyl sleeve artwork and event posters were crafted using VHS glitches, nostalgic typefaces, and bold retro elements, ensuring every piece felt like a true throwback to the dance culture of the time. These visuals not only captured the spirit of Dance Company but also created a strong, cohesive aesthetic across all physical and digital assets.
Analog Aesthetics for a Digital World
To further bring the brand to life, we designed a video ident that mimicked the grainy, distorted look of old VHS recordings. This ident serves as a signature element for Dance Company, reinforcing the label’s identity across music videos and digital marketing, instantly evoking memories of classic dance music broadcasts.
Client Praise
Broadus perfectly captured our vision, creating a brand identity that feels authentic to the era while remaining distinctive and impactful. The attention to detail in the design and video work has been outstanding, and we’re extremely pleased with the results
Eddy Osborne