Born with a passion for hearty and savory foods is Bridge Town Pie Co. A sister company of Bridge Town Canteen, street food vendors with attitude! Rob came back to to us with a new venture in tow following the success of his first company. Similar name, but focusing on a nation favourite. The Pie!
Rob’s brief for us was to come up with a logo that paid homage to the original logo of Bridge Town Canteen by incorporating the bridge/cutlery icon it’s most know for. But this time he wanted us to add a whimsical feel to the look by throwing a pie into the mix. Through our creative process we experimented with various styles and typography before narrowing it down to this playful, friendly, and bold concept. Here’s what we came up with.