Rob’s brief for us was to come up with a logo that paid homage to the original logo of Bridge Town Canteen by incorporating the bridge/cutlery icon it’s most know for. But this time he wanted us to add a whimsical feel to the look by throwing a pie into the mix. Through our creative process we experimented with various styles and typography before narrowing it down to this playful, friendly, and bold concept. Here’s what we came up with.